| We developed this corporate DVD package for efi Sports Medicine. The challenge was to create it so that efi would only incur the cost of producing one package, yet it would effectively serve three distincltly different market’s brand. The solution was to create a pocket in the cover with a die cut to reveal the market specific DVD liner notes. The 3 fold package would unfold to reveal one, two, three, or four DVD trays, depending on the number of volumes in a particular set. The DVDs themselves would carry the market brand on the labels.
xm|creative marketing + design
chula vista, california 619 861 0938 info@xm-creative.com
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